Get Every Stylist on Your Team to a 50–70% Close Rate
The Signature Stylist Launch is the exact 30-day training experience from Wendy Rivera that Ava Laurénne Bridal stylists go through, and it's available for your shop.
Ava Laurénne Bride averages a 72% close rate. This is how.
AS SEEN ON
The gap between where your team is and where they could be is costing you revenue every weekend.
Inconsistent Close Rates
If your team closes at 35% instead of 60%, that's thousands in lost revenue every Saturday.
New Hires Who Can't Connect
One bad appointment = a one-star review that lives online forever.
Experienced Stylists with Bad Habits
Bad habits don't just hurt one appointment — they infect the culture of your entire team.
You Carry the Training Burden
How many hours are you spending training when you should be running your business?
Turnover & Inconsistency
Just when someone gets good, they leave. And the cycle starts over.
The Cost of a Stylist Who Can't Close
Every missed close is lost revenue, lost referrals, and a bride who didn't get the experience she deserved.
This is the exact process Ava Laurénne Bridal uses to take every stylist, new or experienced, to a consistent 70%+ close rate.
OUR AVA LAURÉNNE SHOPS:
Week 1: Welcome to Bride Country — Identity Shift
Your stylists learn this isn't sales training, it's a language. They learn the culture, the fears brides carry, and how to lead with confidence and love.
Week 2: Learning the Language — The Toolkit
The questions to ask, the words to use, the Secret Code that top stylists run on every Saturday.
Week 3: Mastering the Craft — Depth
Presentation skills, relational dynamics, navigating difficult family situations, and creative styling.
Week 4: Becoming the Stylist — The Complete Package
Veils, phone skills, real case studies, and the full appointment from door to close. Plus: Days 29–30 are graduation — reflection, celebration, and transition to ongoing training.
What Your Team Gets and What It Means For Your Business
30 Daily Coaching Emails from Wendy Rivera
Your stylists get daily coaching from the woman who built a 72% close rate team — without you lifting a finger.
17 Foundations Video Lessons
The complete language and methodology that separates top-performing shops from everyone else.
Practice Makes Perfect
Assessments, quizzes, gamified rewards and role-play challenges built in.
30+ SMS Text Messages
Reinforcement throughout the day so the training sticks — not just during lesson time.
Live Weekly Masterclasses
Real roleplays, Q&A, and education with Wendy, Rachel, and expert coaches. Bring your hardest appointments—we'll work through them together.
30-Day Roadmap + Progress Checklist
You can track their progress without managing the process.
Ready to see how this works for your team?
Meet Wendy Rivera
"When we bring on a stylist at Ava Laurénne, they go through this training. This is how we ensure our stylists go from new to a 50–75% closing ratio. And now, your team can get the same thing."
Wendy is a writer, director, coach, speaker, counselor, mom, and bridal shop owner. But above all, she is a keen observer of why people do what they do—and she loves sharing every insight with bridal shops as they seek to create true experiences that become forever memories.
Her approach is unique in the industry: rather than teaching sales tactics, Wendy focuses on the deeper truths and principles of understanding people's perspectives. This foundation allows stylists to answer objections, lead appointments, and close sales with both confidence and comfort.
Award-Winning Industry Expert
Winner of the 2019 Modern Luxury Industry Achievement Award, presented at the Diamond Awards Gala by unanimous decision. This prestigious award recognizes individuals, teams, or companies for significant accomplishments benefiting the entire bridal industry.
Industry Education Consultant for:
- • Justin Alexander
- • Allure Bridal
- • Casablanca Bridal
- • Jovani
Featured Speaker
- • London Bridal Week
- • The White Gallery
- • VOW Bridal Market, Atlanta
- • The Wedding MBA, Las Vegas
- • The Knot Couture Show, Las Vegas
What Boutique Owners & Stylists Are Saying
"We went from a 35% close rate to 65% in 90 days. This training paid for itself in the first month. My stylists finally understand what they're supposed to DO in an appointment."
Jennifer M.
Owner
"I've been styling for 8 years and thought I knew what I was doing. This training showed me I'd been winging it. Now I have a system, and my close rate went from 42% to 68%."
Sarah K.
Senior Stylist
"I used to spend hours training new hires. Now I enroll them in this and they show up ready. It's like having Wendy on my team without paying her salary."
Amanda R.
Manager
What Brides Are Saying
Wendy is the best! She made my appointment so special and helped me find the perfect dress. I felt like a princess!
— Kaitlyn
Ava Laurénne Bride
Amazing experience! The staff was so helpful and patient. They made me feel beautiful and confident.
— Sarah M.
Ava Laurénne Bride
I had the most wonderful experience at Ava Laurénne Bride. Wendy and her team made me feel so special!
— Emily R.
Ava Laurénne Bride
The best bridal shopping experience! Professional, kind, and they truly care about finding the perfect dress.
— Jessica L.
Ava Laurénne Bride
Wendy is absolutely amazing! She listened to what I wanted and helped me find my dream dress.
— Lauren B.
Ava Laurénne Bride
Such a beautiful boutique with an incredible staff. They made my dress shopping experience unforgettable!
— Amanda K.
Ava Laurénne Bride
I cannot say enough good things about Ava Laurénne Bride. Professional, warm, and absolutely wonderful!
— Rachel S.
Ava Laurénne Bride
Wendy and her team are the best! They made me feel so comfortable and helped me find the perfect dress.
— Megan T.
Ava Laurénne Bride
Amazing boutique with stunning dresses and even better service. Highly recommend!
— Nicole P.
Ava Laurénne Bride
The entire experience was perfect from start to finish. Wendy is a true professional and made me feel like a bride!
— Ashley W.
Ava Laurénne Bride