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What did you do to Olivia? She came home and is on FIRE!! I think you sprinkled magic Wendy dust on her. She was already a rockstar but needed a boost and reset! You lit the fire inside her again!
2019 has been a tremendous year of growth and knowledge for our store. We have “Do You Speak Bride?” to thank for their incredible devotion to helping us make our goals a reality.
The Do You Speak Bride team is fantastic. We have grown every year since starting the DYSB training. We jump on every opportunity we can to continue with their training, seminars, and material!
Success starts with speaking the same language as your customer.
It is difficult to overstate the productive impact stores can realize for their people and their businesses at a DYSB conference. From smaller stores with a couple employees to multi-store operations with large teams, our summits bring the paradigm-shifting, DYSB philosophy into every area of a bridal store’s operation, regardless of size or experience.
Perhaps the most consistent challenge bridal stores face is training new staff. Turnover in our industry is a recurring obstacle to business growth. When a store loses an experienced stylist whose closing ratio is 60%, and a new hire comes in and starts with a closing ratio of 30%, the store sells only half the brides that it used to out of the fitting room where this personnel change occurred. If this store has 3 fitting rooms, then this drop in sales represents a measurable percentage of gross revenue. If the store loses more than one stylist at the same time, the drop in sales can be dramatic.
DYSB is able to help stores reduce the length of time that a store has to experience this type of drop in sales, because our video training for stylists can take a new hire from no bridal experience to making sales at their first interaction with a bride.
One of the greatest things you can do for your business is to give it the opportunity to benefit from an outside perspective. Every business typically has blind-spots – areas where the potential for improvement exists – but it goes unseen by those inside the business. Perhaps the most valuable benefit to the businesses we consult is the process we go through with them to identify these blind-spots and strategize ways to transform them from dormant potential into productive areas of strength.
Bridal store owners are constantly being pulled in competing directions. Many times, the over-arching issue that stands in the way of progress is a simple one — owners have to spend so much time in their business that they don’t have the opportunity to work on their business. And honestly, there are many vital needs for a business that are better handled by someone with specific expertise. Not often are bridal store owners also website experts or social media gurus, but in an ever-evolving marketplace, expertise in these areas is not merely a luxury but an ongoing necessity. From building your brand story, to expert website and social media services, DYSB has partnered with the best of those businesses to bring you the solutions you need.
Please reach out to us and let us know how we can help!