DYSB began with a simple yet profound observation – that because brides have a unique perspective driven by once-in-a-lifetime priorities, they have their own way of communicating, what we call the language of Bride. If brides have their own language, then what is the best way to communicate effectively with them? Should wedding professionals attempt to teach brides how to speak the language of business, or should wedding pros learn how to speak Bride?

If businesses in the wedding industry truly want to facilitate the life-moments of the brides they serve, it will have to be them, the wedding pros, that take a step toward their brides by learning their language.

In 2015, DYSB completed its first 2-Day Intensive at a bridal shop and began unpacking this truth about the language of Bride for bridal shops across the U.S., U.K., and Ireland. We have developed both online and live training for retailers, spoken at bridal markets and events all over the world, and while DYSB has since retired the stand-alone 2-Day Intensive in favor of longer consulting relationships with its clients, the first question we ask is still the same, “Do you speak Bride?”